We design the work AI can't. We help founders ship complex user flows, dense surfaces, and scalable design systems that never look like a template.
Loose is a small team of senior designers and a rotating bench of collaborators, brought in on a per-project basis. We embed directly into your team and workflows to cover the full surface, from product to brand to the systems behind them.
We turn raw technical requirements into intuitive, human-centric interfaces. Our focus is on products with dense surfaces and complex user flows. Interactive prototypes for web and mobile.
Systems built for scale and LLM ingestion. We deliver design tokens and component libraries coupled with design.md/claude.md files for an automated developer handoff.
Marketing sites that don’t look like AI slop. We handle site architecture, brand voice and the interactive polish that reflects your product’s premium quality.
Strategic positioning and visual identity with a human touch. We build comprehensive brand guidelines, pitch decks and marketing assets that ensure your startup reflects your vision.
A fixed-scope engagement to define a new product or refine an existing one. Strategy, design and prototyping in a focused 4–8k window.
For teams that need an ongoing design partnership. I embed with your team and work on design requests and projects week to week.
Tell us what you’re building, or what’s not working. We’ll respond within a day.